A new way to promote your accommodation on TripAdvisor
In late 2013, TripAdvisor will launch TripAdvisor Connect, an online platform that will give independent hotels and B&B’s of all sizes the ability to participate in meta search pricing display. They will also have access to simple online tools to help analyze advertising results and encourage more user reviews through automated post-stay review collection emails via compatible internet booking engines.
Jean-Charles Lacoste, TripAdvisor’s Vice President of Direct Connect Solutions, explains: “Major online travel agencies and hotel chains have been able to bid for traffic on TripAdvisor for many years and we have provided channels for review collection. Now, TripAdvisor Connect will provide automated and self-managed versions of these services to hundreds of thousands of independent hotels and B&Bs.”
To be eligible to participate, accommodation providers must have an active Business Listings subscription and provide real-time rates and availability along with the ability to book online via a TripAdvisor certified internet booking engine. Confirming that your internet booking engine has been certified will help you get up and running faster when TripAdvisor Connect launches.