Our specialists will undertake proven and relevant research methods to evaluate your needs, your business, its key stakeholders including target market, and the environment you operate in. These findings are fundamental in forming a solid foundation to build effective strategy.
The intensity of investigation, and therefore strength of the results, will rely on the quality of company information supplied, the level of expert engaged and the time allocated to investigate.
Based on the results of the analysis and review phase, we will develop an intelligent strategy that will focus on areas identified through the investigation. The strategy will determine a tailored marketing mix. This development will take into account your approved marketing budget to ensure your investment is being distributed and utilised in the most effective way.
We would involve you in all steps of the strategy development process to ensure we a) have your buy-in, and b) your input. We encourage you to put forward ideas and suggestions which we can assess and execute on your behalf.
This is where your marketing comes to life. Using our tools and expertise in marketing, we execute and manage all aspects of the marketing mix born out of the agreed strategy.
We will distribute your budget across all the components that comprise your strategy to ensure we’re giving an even amount of attention to every aspect of the campaign.
A key point of difference in the value we deliver is comprehensive and regular reporting on the effectiveness of your project. Activity assessment and post analysis is critical to determine what tactics are working, and what needs refining. These reports will enable existing and future activity to increase in effectiveness.