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28 April 2016
ReserveGroup is proud to announce they have won four international awards in the U.S., two Best in Class awards and two Outstanding Achievement awards in the recent Interactive Media Awards (I.M.A.), Travel/Tourism category.
RESERVEGROUP TOURISM MARKETING WINS FOUR INTERACTIVE MEDIA AWARDS
   
11 December 2015
Click here to watch our 2015 Christmas postcard video
Merry Christmas 2015 from ReserveGroup
   
31 August 2015
ReserveGroup Partner Roland Leemans puts forward his thoughts on the OTA's through a series of four short articles. Starting with the question “We’ve had enough of the OTA’s… Really?” Follow ReserveGroup on LinkedIn to receive the full series.
We’ve had enough of the OTA’s…Really?
   
31 August 2015
Developing an OTA Strategy… In order to gain balance and identify the most profitable channels a hotel must first understand its current position. An online distribution review looks at your current channels; OTAs, website, mobile, digital communications the performance and the return against true costs.
Developing an OTA Strategy
   
31 August 2015
Three jobs to do today to start the OTA's working for you.
Start the OTA's working for you
   
29 July 2015
Integrated marketing services combine the power of search, email, social media and digital promotion to convert online shoppers and drive direct bookings.
See how Sport of Kings, Rotorua, have increased their traffic and generated more direct bookings
   
23 July 2015
The continued explosive growth of mobile and how we interact with these devices means we need to rethink the way we target and engage with travel shoppers on the go.
Have you Googled your property lately? How does your website rank?
   
23 July 2015
Identifying and targeting your highest return customer is vital in today's multigenerational market
Is targeting the corporate traveller generating your highest return?
   
18 June 2015
Where do your online bookings come from? Are they from organic search or paid listing sites like Jasons or AA? If you have this data you can target the best performing source and increase your conversions.
Are you tracking your reservations?
   
18 June 2015
Content, content, content. You hear it all of the time – you need fresh relevant content on your website to boost your rankings and increase the online visibility of your property.
Content Is Still King
   
18 June 2015
Google Analytics is a free source of mind blowing data on your business. In a basic snapshot you can see your audience, what they look at, how many times and for how long. What does that really mean for your property and getting more bookings?
Is your Google Analytics account set up correctly?
   
18 June 2015
We all know Google makes changes constantly, however, the latest change regarding search rankings for mobile friendly websites is having a tangible impact on businesses.
Latest Google changes have direct impact on rankings
   
18 June 2015
Google Places became Google Business Listings which became Google My Business. That’s Google, always changing; but does it matter to your property? Absolutely, 100% it does, it is very important.
Your Business on Google Maps
   
09 June 2015
For over a decade ReserveGroup has been crafting strategies, software and web solutions for the travel and tourism industry. We constantly update our core system and those updates roll out to all of our clients weekly, meaning you always have the latest version of evoSuite (out comprehensive tourism focused web software) with all of the latest features and functionality.
Looking for a supplier that won't charge you to upgrade?
   
09 June 2015
Open Source, or Proprietary Software? Which is the right choice for your business? Open Source software means anyone can read the "source code", use the software for themselves and sell it to their clients and in many cases contribute back to the development of the software, or extend its functionality and keep those contributions to themselves. This is great for developers as it means they can configure free software and sell it on to their clients. It can be good for certain clients too, as in some cases it means they can have a solution developed at a lower cost. But can proprietary software offer the same and more advantages for you? Are all of the Open Source claims entirely accurate?
Open Source Myths Debunked

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